David Alexander – Medium

David Alexander

David Alexander

LESSONS LEARNT FROM THE TOP SPORTS CRISES OF 2023

The late great sportswriter Ian Wooldridge once wrote that “Sports stories are a rich seam of human interest material. Sport embraces…

30 min readFeb 28, 2024

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LESSONS LEARNT FROM THE TOP SPORTS CRISES OF 2023

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David Alexander

We all understand the power of sport to bring people together.

As Nelson Mandela put it at the inaugural Laureus World Sports Awards in Monaco: “Sport has the power to change the world. It has the…

2 min readFeb 28, 2024

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We all understand the power of sport to bring people together.

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David Alexander

The PGMOL has a communications problem

A few months after VAR had been introduced to the Premier League, to great fanfare, the then-PGMOL chief Mike Riley admitted that there…

7 min readNov 15, 2023

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The PGMOL has a communications problem

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David Alexander

Calacus Monthly Hit & Miss -Vinicius Jnr & Javier Tebas — Calacus Sports PR

Racism in football has existed for a long time.

11 min readMay 30, 2023

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Calacus Monthly Hit & Miss -Vinicius Jnr & Javier Tebas — Calacus Sports PR

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David Alexander

Calacus Monthly Hit & Miss — The FA & Amir Khan — Calacus Sports PR Agency

Every month we look at the best and worst communicators in the sports world from the last few weeks.

10 min readApr 28, 2023

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Calacus Monthly Hit & Miss — The FA & Amir Khan — Calacus Sports PR Agency

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David Alexander

Sports communications lessons from Jerry Maguire — Calacus Sports PR Agency

Sports agents are facing challenges after a new FIFA exam was established to weed out the rogues with some reports suggesting that many of…

3 min readApr 20, 2023

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Sports communications lessons from Jerry Maguire — Calacus Sports PR Agency

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David Alexander

Calacus Monthly Hit & Miss — Gary Lineker & the BBC — Calacus Sports PR Agency

The outrage, which included condemnation from the home secretary for the analogy with 30s Germany and front page editorials criticising…

7 min readMar 30, 2023

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Calacus Monthly Hit & Miss — Gary Lineker & the BBC — Calacus Sports PR Agency

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David Alexander

Calacus Monthly Hit & Miss — Liverpool FC & UEFA

This month, we’re combining our Hit and Miss to discuss the fallout to the 2022 UEFA Champions League Final following publication of an…

8 min readMar 1, 2023

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Calacus Monthly Hit & Miss — Liverpool FC & UEFA

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David Alexander

Calacus Monthly Hit & Miss — Innes FitzGerald & WRU — Calacus Sports PR Agency

Attending the European Cross Country Championships in Turin late last year, it emerged that FitzGerald had travelled by train from her…

8 min readJan 31, 2023

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Calacus Monthly Hit & Miss — Innes FitzGerald & WRU — Calacus Sports PR Agency

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David Alexander

Calacus White Paper — The power of Sport for Good — Calacus Sports PR Agency

We all understand the power of sport to bring people together.

3 min readDec 20, 2022

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Calacus White Paper — The power of Sport for Good — Calacus Sports PR Agency

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David Alexander

David Alexander

David Alexander, founder of @Calacus_PR consultancy & CIPR Chartered Practitioner. Proud father & husband. Avid fan of Arsenal & Italy.

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